Saatchi's Mike McKay says the ads are customized for different outdoor lifestyle magazines. He says the company decided to go back to an outdoor … Read the whole story

"Shoppers are having a logical reaction to getting hit with very high revolving credit rates right now, so they are moving to cash and … Read the whole story

Sprint's sponsorship of the series includes on-air tagged tune-in spots and billboards. The Overland Park, Kan., company will also sponsor a weekly Web series, … Read the whole story

The online auction is being promoted via emails to frequent flier program members. Other marketing includes newspaper ads in the airline's three hub cities: … Read the whole story

Travelpro has developed a marketing program launching Nov. 17 which includes print, online and in-store advertising and a consumer sweepstakes offering the chance to … Read the whole story

"There is an interesting trend in luxury in ... which consumers are saying, 'I'm going to buy luxury, but not to prove something to … Read the whole story