AUTOMOTIVE
by Karl Greenberg
Jeep is focusing on its target consumers in the second phase of its new "I Live. I Ride. I am. Jeep" campaign launching on … Read the whole story
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Top 10 DMAs in which reside adults who checked sports scores/updates online in the past month: 1 Pittsburgh 2 San Antonio, Texas 3 Philadelphia … Read the whole story
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Top 10 DMAs in which reside adults who ate at a QSR five times or more in the past month: 1 Birmingham, Ala. 2 … Read the whole story
COMMENTARY
by Eric Holmen
This holiday season will be a catalyst for rethinking traditional marketing tactics, and a reinforcement of the importance of developing solid consumer relationships. Read the whole story
RETAIL
by Sarah Mahoney
"With retailers fully aware that shoppers are looking for incredible deals, Americans can expect huge sales on popular items like toys, electronics and apparel," … Read the whole story
COMMENTARY
by Len Stein
Major news sites offer proof that it's high time public relations pros counsel clients to dive into the online video age. Read the whole story
RESTAURANTS
by Karlene Lukovitz
The spot -- which begins its television run next week but is already on YouTube -- shows a grandfather scoffing at his beloved, traditional … Read the whole story
HOSPITALITY
by Tanya Gazdik
To encourage customers to check out the new design, Marriott is giving consumers chances to win travel and gift card prizes in an online … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The firm says the combined monthly U.S. market share for domestics Chrysler, Ford and General Motors will be around 46.4% this month, down from … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Quiznos founder Rick Schaden, who returned as CEO last February, and Greg MacDonald, who became president in July, have made the improvement of business … Read the whole story
FOOD
by David Goetzl
As it emphasizes expansion overseas and suffers some bumps domestically, ketchup marketer Heinz will invest in marketing heavily between now and the spring. Budgets … Read the whole story
PACKAGED GOODS
by Aaron Baar
Just in time for the brand's sponsorship of the National Dog Show, which will be airing Thanksgiving Day on NBC (just after the Macy's … Read the whole story