Marketing Daily
Tuesday, December 1, 2009
  • Brands Line Up Behind Tiger: 'Private Matter'

    "Woods is just in a different class," says SportsBranded Media's John Meindl. "To date, he has been virtually untouchable. If anything, this takes away … Read the whole story

  • Top Product Searches On Cyber Monday

    1. Wii Fit 2. nuvi 265WT GPS 3. Apple iPod touch 16GB 4. Digital Rebel XSI 12MP Black Digital SLR Camera w/ EF-S 18-55mm … Read the whole story

  • Please, Let Billy Mays R.I.P.

    He should be parodied on a "Mad Men" episode, not have his old "Alive Billy Mays" spots run unabashedly as if his death was … Read the whole story

  • For Most, Marketing Budgets Flat This Holiday

    But the survey results may be a little misleading, BDO Seidman's Catherine Fox-Simpson, says, "Ad pricing is down significantly this year. Ad space costs … Read the whole story

  • Ford Expands Best Buy Sync Partnership

    About 70% of those who participated in the Sync demos at Best Buy over the past 30 days say they are now more likely … Read the whole story

  • Outdoorsy REI Launching First TV Campaign

    One spot depicts two hikers making a meal of peanut butter sandwiches atop a mountain peak. "October 28: Jenny Crooker finds out that even … Read the whole story

  • Marketers Brace For Regulatory Heat In '10

    Despite the "very impressive strides" made in the children's arena since the Council of Better Business Bureaus' Children's Food & Beverage Advertising Initiative was … Read the whole story

  • Buyers, Sellers Loving Cyber Monday

    "Despite the lingering effects of the recession, the online space remains the retail industry's growth engine," Forrester Research's Sucharita Mulpuru writes in her report. … Read the whole story

  • Downhill 'Truth': Audi Sponsors U.S. Ski Team Doc

    In late January, the automaker will air a documentary about the U.S. ski team as it prepares for the Vancouver Olympics -- Audi's second … Read the whole story