ELECTRONICSThe Internet-heavy campaign targets moms who are looking for ways to keep their families connected in a world of sometimes isolating personal electronics. The … Read the whole story
Top 10 DMAs in which reside adults who participated in volunteer work in the past year: 1 Salt Lake City 2 Minneapolis/ St. Paul … Read the whole story
- COMMENTARY
We are also consumers, and as marketers we know when enough is enough and when it's time for a change with a dose of … Read the whole story
- RETAIL
With a record number of shoppers clicking through bargains, "the past four days have really shown the solidification of the Internet as a primary … Read the whole story
- COMMENTARY
There is an old adage that is not just a paradigm followed by consumers but sometimes applies to the brands themselves, "Wise men, when … Read the whole story
REGULATIONIt supports six major tobacco companies and two other advertising industry groups in a civil suit against the U.S. It argues that regulations on … Read the whole story
RESTAURANTSGiven that women expressed significantly more interest than men in having breakfast items available at lunch and dinner, it's particularly important that restaurants considering … Read the whole story
AUTOMOTIVEThe economy is either climbing back up the cliff or taking a breather on a badly crumbling ledge. Where that leaves consumers, particularly those … Read the whole story
- FINANCIAL SERVICES
One important item the letters don't spell out is how long it will take to pay off outstanding balances if only minimum payments are … Read the whole story
RETAILConsumers have increasingly come to expect such partnerships from retailers, a trend started by Target, and followed by Kohl's. "Stores pretty much have to … Read the whole story
