ELECTRONICS
by Aaron Baar
The Internet-heavy campaign targets moms who are looking for ways to keep their families connected in a world of sometimes isolating personal electronics. The … Read the whole story
-
by
Top 10 DMAs in which reside adults who participated in volunteer work in the past year: 1 Salt Lake City 2 Minneapolis/ St. Paul … Read the whole story
COMMENTARY
by Jon Fox
We are also consumers, and as marketers we know when enough is enough and when it's time for a change with a dose of … Read the whole story
RETAIL
by Sarah Mahoney
With a record number of shoppers clicking through bargains, "the past four days have really shown the solidification of the Internet as a primary … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
There is an old adage that is not just a paradigm followed by consumers but sometimes applies to the brands themselves, "Wise men, when … Read the whole story
REGULATION
by Karl Greenberg
It supports six major tobacco companies and two other advertising industry groups in a civil suit against the U.S. It argues that regulations on … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Given that women expressed significantly more interest than men in having breakfast items available at lunch and dinner, it's particularly important that restaurants considering … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The economy is either climbing back up the cliff or taking a breather on a badly crumbling ledge. Where that leaves consumers, particularly those … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
One important item the letters don't spell out is how long it will take to pay off outstanding balances if only minimum payments are … Read the whole story
RETAIL
by Sarah Mahoney
Consumers have increasingly come to expect such partnerships from retailers, a trend started by Target, and followed by Kohl's. "Stores pretty much have to … Read the whole story