Marketing Daily
Tuesday, December 8, 2009
  • LG Pulls Out Stops With 'Avatar' Campaign

    Beginning Dec. 7, LG is airing a television commercial that features footage from the effects-heavy movie projected from an LG eXpo phone (which features … Read the whole story

  • Read the whole story

  • Theater Becomes Marketing Becomes Theater

    If you see a TV ad in which everyday people inexplicably burst into song, you can thank Improv Everywhere. Read the whole story

  • DonQ Rum Engages Men Via Women's Advice

    "Instead of being in your face with our brand and products, we're providing men with a service they really want and need," and where … Read the whole story

  • Continental Airlines Gives Mobile Thumbs Up

    A study showed that the campaign was successful at driving increases across all brand metrics, including Web site awareness, which was up 15.4%; overall … Read the whole story

  • Tesla To Showcase Roadster In Denmark

    Tesla will provide test drives of the Roadster during "Drive the Future" events this week in Copenhagen. The exposition showcases the Roadster and climate-friendly … Read the whole story

  • Email: Free Shipping Wins The Day Online

    A new comScore report shows that during the week of Nov. 22, transactions offering free shipping accounted for 50% of all online sales -- … Read the whole story