RESTAURANTS
by Aaron Baar
McDonald's is taking consumers to the planet of Pandora via advertising, in-store displays and an extensive digital component in advance of the film's release … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The campaign's TV component, "Pursuits," includes two 30-second spots, one showcasing individuals, the other small business owners, in pursuit of their personal or financial … Read the whole story
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by
Top 10 DMAs in which reside adults who searched for jobs online in the past month: 1 Detroit 2 Providence/ New Bedford, Mass. 3 … Read the whole story
COMMENTARY
by
Not only are social media users interested in buying; they're reachable through a variety of Web properties and personal devices. Read the whole story
AUTOMOTIVE
by Karl Greenberg
"It's a washing machine now. There's tremendous turmoil with an interim CEO [Whitacre] who wants results and he is gong to put people in … Read the whole story
FOOD
by Karlene Lukovitz
"While it's theoretically possible that those people who are buying organics -- who are definitely an upscale demographic -- are buying more of these … Read the whole story
RETAIL
by Sarah Mahoney
The owner of Happy perfume has named Dec. 11 Happy Day in order to generate awareness for Big Brothers Big Sisters, the national youth … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Mercedes-Benz has steadily improved its customer retention rates during the past five years, and in 2009, has achieved the highest rate ever attained by … Read the whole story