Marketing Daily
Friday, December 11, 2009
  • McDonald's Ties 'Avatar' To Big Mac Promo

    McDonald's is taking consumers to the planet of Pandora via advertising, in-store displays and an extensive digital component in advance of the film's release … Read the whole story

  • The Hartford Celebrates 200th With Campaign

    The campaign's TV component, "Pursuits," includes two 30-second spots, one showcasing individuals, the other small business owners, in pursuit of their personal or financial … Read the whole story

  • Who's Looking For Jobs?

    Top 10 DMAs in which reside adults who searched for jobs online in the past month: 1 Detroit 2 Providence/ New Bedford, Mass. 3 … Read the whole story

  • Social Users Jump On Brand Wagon

    Not only are social media users interested in buying; they're reachable through a variety of Web properties and personal devices. Read the whole story

  • Chevrolet Gets New General Manager

    "It's a washing machine now. There's tremendous turmoil with an interim CEO [Whitacre] who wants results and he is gong to put people in … Read the whole story

  • Study: No '09 Growth In Organic Purchasers

    "While it's theoretically possible that those people who are buying organics -- who are definitely an upscale demographic -- are buying more of these … Read the whole story

  • Clinique's Happy: 24 Hours Of Kindness

    The owner of Happy perfume has named Dec. 11 Happy Day in order to generate awareness for Big Brothers Big Sisters, the national youth … Read the whole story

  • Value, Quality Are Driving Brand Loyalty

    "Mercedes-Benz has steadily improved its customer retention rates during the past five years, and in 2009, has achieved the highest rate ever attained by … Read the whole story