AIRLINES
by Tanya Gazdik
Despite the ongoing sex saga involving Tiger Woods, AirTran's Christopher White says the airline is not concerned about signing celebrity endorsers. "We carefully select … Read the whole story
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Top 10 DMAs in which adults reside who contributed money to an arts or other cultural organization in the past year: 1 San Francisco/ … Read the whole story
COMMENTARY
by Zephrin Lasker
By following these practices, marketers can drive engaged consumers to their social networking groups and keep them there. Read the whole story
FOOD
by Karlene Lukovitz
Jon Leibowitz says the FTC and other government agencies comprising the Interagency Working Group on Food Marketing to Children "continue to believe that the … Read the whole story
RESTAURANTS
by Aaron Baar
The program, which will feature profiles, performances and exclusive content from 20 performers, will be promoted through MTV Network of Web sites and digital … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"We are in the midst of launching a new customer sales, service and retention tool where we will be able to reach out to … Read the whole story
RETAIL
by Sarah Mahoney
Separately, the NRF's Retail Advertising and Marketing Association reports that Wal-Mart Stores's "Snowflake" ad has been rated the highest among viewers. In the heart-tugging … Read the whole story
RESTAURANTS
by Karl Greenberg
In the newest TV spot, the actress is in bed with the salads. The effort, by L.A.-based Mendelsohn Zien, breaks next week on the … Read the whole story
FOOD
by Karlene Lukovitz
Overall, the study found 83%, or 99 out of a total of 119 identifiable food products, to be "unhealthy." The study found that more … Read the whole story