Marketing Daily
Thursday, December 17, 2009
  • AirTran Sees Slam Dunk With Magic's Howard

    Despite the ongoing sex saga involving Tiger Woods, AirTran's Christopher White says the airline is not concerned about signing celebrity endorsers. "We carefully select ... Read the whole story

  • Who's Supporting The Arts?

    Top 10 DMAs in which adults reside who contributed money to an arts or other cultural organization in the past year: 1 San Francisco/ ... Read the whole story

  • How Not To Build A Ghost Town

    By following these practices, marketers can drive engaged consumers to their social networking groups and keep them there. Read the whole story

  • FTC Chair Urges Food Marketplace 'Reinvention'

    Jon Leibowitz says the FTC and other government agencies comprising the Interagency Working Group on Food Marketing to Children "continue to believe that the ... Read the whole story

  • Subway, MTV Team To Buzz Up Emerging Artists

    The program, which will feature profiles, performances and exclusive content from 20 performers, will be promoted through MTV Network of Web sites and digital ... Read the whole story

  • GM's New Marketing VP: 'I Listen And Move Fast'

    "We are in the midst of launching a new customer sales, service and retention tool where we will be able to reach out to ... Read the whole story

  • NRF: Americans Still Have Shopping To Do

    Separately, the NRF's Retail Advertising and Marketing Association reports that Wal-Mart Stores's "Snowflake" ad has been rated the highest among viewers. In the heart-tugging ... Read the whole story

  • Carl's Jr. Banking On Kim Kardashian To Sell Salads

    In the newest TV spot, the actress is in bed with the salads. The effort, by L.A.-based Mendelsohn Zien, breaks next week on the ... Read the whole story

  • Advergames Draw Scrutiny At FTC Food Forum

    Overall, the study found 83%, or 99 out of a total of 119 identifiable food products, to be "unhealthy." The study found that more ... Read the whole story