TRENDS
by Sarah Mahoney
Strap on your trend radar. The doldrums of December always bring out people's Inner Prognosticator. But this year, with a recession the marketing world … Read the whole story
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Top 10 DMAs in which reside adults who have used mouthwash in the last six month: 1 Jackson, Miss. 2 Philadelphia 3 Memphis, Tenn. … Read the whole story
COMMENTARY
by Denise Lee Yohn
Companies need Brand Guidelines to inspire and instruct employees how to generate excitement and interest in the brand. Here is what those guidelines are … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
The skin care maker is kicking off the campaign with the debut of the Nivea XOXO Chain in which Nivea encourages consumers to upload … Read the whole story
TECHNOLOGY
by Aaron Baar
Given the connected nature of today's media, the way to reach these techfluentials is through an online and/or mobile strategy. "It all starts with … Read the whole story
FOOD
by Karlene Lukovitz
Many major companies, including Coca-Cola, Kellogg, Kraft, General Mills and Nestlé, continue to confuse or defraud consumers about the health effects, ingredients, or 'natural'-ness … Read the whole story
TELECOM
by Wayne Friedman
Now a second sponsorship shoe has dropped for Tiger Woods. AT&T said it ended its multiyear deal with Tiger Woods, which started in February, … Read the whole story