AUTOMOTIVE
by Karl Greenberg
As far as Ford's focus on in-car technology for music, entertainment, communications and information, "the bottom line is, when you enter your car, it … Read the whole story
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Top 10 DMAs in which reside adults who bought lip balm in the last six months: 1 Houston, Texas 2 West Palm Beach/ Ft. … Read the whole story
COMMENTARY
by Judy Franks
Now, more than ever, when the choices are abundant, we must carefully edit brand experiences to craft a whole look. Tim Gunn says it … Read the whole story
ELECTRONICS
by Aaron Baar
And, while the technology was impressive, several attendees were unsure that consumers were ready or willing to put 3-D in their homes. Some said … Read the whole story
RESTAURANTS
by Tanya Gazdik
McDonald's U.S. efforts will center on a promotion for Chicken McNuggets and a new limited time sauce. J.R. Celski (men's speedskating) and Paralympian Sean … Read the whole story
RETAIL
by Sarah Mahoney
While the holidays are already ancient history to most marketers, the art of interpreting consumer spending patterns is just beginning, and a new study … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Scott Keogh, VP marketing for the automaker, says plans for the year include everything from an Audi-produced documentary about the U.S. Olympic ski team … Read the whole story
RESTAURANTS
by Karlene Lukovitz
BrandIndex SVP and global managing director Ted Marzilli notes that, while both casuals and QSRs are benefiting from heavy, value-oriented advertising and marketing, QSRs … Read the whole story