The deal gives Papa John's rights to use Super Bowl XLIV and NFL logos in all collateral material and advertising. "We plan on leveraging … Read the whole story

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The Detroit Auto Show had some surprises this year, not the least of which was a more optimistic mood, with an overall theme of … Read the whole story

Trailers of the series, already running on a dedicated microsite, feature the musicians talking about the fears and thoughts they have before they go … Read the whole story

"My Outback Rewards Program" will launch on Jan. 25. In addition to members-only Outback food/beverage offers, it will give members exclusive access to a … Read the whole story

CEO Laura J. Sen concedes that she was wrong in her assessments about how quickly consumer spending would recover. "Consumers are still being very … Read the whole story

The contest, which runs through Feb. 19 via YouTube, links with Boston-based Fidelity's ad campaign, which broke in the spring. It features the tagline … Read the whole story