Marketing Daily
Wednesday, January 20, 2010
  • Kaplan Launches $21M Effort In First Quarter

    Distance learning has had a boom as people spend money to boost their marketability. "People are rethinking what they have been doing and what … Read the whole story

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  • True Cost Of An Email Campaign

    The names within your marketing database are not all equally engaged, and your actions affect this level of engagement. Read the whole story

  • Coke Scores With First Viral Video

    Coke couldn't have scripted better responses: Students laugh and jump, pass the Cokes and gifts around, and even thank Coke as they hug the … Read the whole story

  • Royal Caribbean Defends Haiti Cruise Ship Stop

    "There are some who are criticizing us for continuing to call on Labadee with vacationing guests, knowing that less than 100 miles away people … Read the whole story

  • Britney Keeps On Rockin' For Kohl's, Candies

    Such deals are also proof that to some degree, celebrity endorsements are more or less recession-proof. "We haven't seen much of a dip in … Read the whole story

  • Unilever's Promise Takes On Smart Balance

    "This sounds like it is more about market share than health," says nutritionist Marion Nestle. "Whatever marginal nutritional difference they have can't possibly matter … Read the whole story

  • Mountain Bike Maker Seeks 'Oddvertisers'

    The company is combining a three-stage print and online campaign, breaking serially this month, in April and July, with a promotion that offers free … Read the whole story