PACKAGED GOODS
by Karl Greenberg
Daytime television is, of course, all about the soap: the soap products, the soap operas, and, of course, advertisement upon advertisement showing people using … Read the whole story
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COMMENTARY
by Bob Deutsch
As we age, our nostalgic yearnings grow, making us more receptive to advertisers and marketers use of what researchers call "a longing for positive … Read the whole story
TECHNOLOGY
by Aaron Baar
The Super Bowl could very well be the only time that self-proclaimed geeks watch football on television. If so, Intel will be providing some … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Who the hell does Larry Dobrow think he is? It was my idea to be the next Billy Mays, not his. MINE! But guess … Read the whole story
RETAIL
by Sarah Mahoney
Hold the Jordan Almond favors, the sweetheart roses, and the extra tulle: A new poll from David's Bridal says that while the newly engaged … Read the whole story
BEVERAGES
by Karlene Lukovitz
Miller High Life won't be doing another one-second commercial for this year's Super Bowl. Instead, the brand will buy a 30-second spot -- but … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Ameriprise Financial is breaking a new campaign that promises its advisors are "More Within Reach." Developed in conjunction with R/GA, the campaign puts the … Read the whole story