AUTOMOTIVE
by Karl Greenberg
"We want people to check out our ad, to build the momentum," says Michael Sprague. "When we were looking at our Super Bowl strategy, … Read the whole story
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That's what you get for waking up in Vegas. Find out what's happening in today's Super Bowl edition of Out to Launch. Read the whole story
COMMENTARY
by Bob Deutsch
It can be argued that creative offerings are as incisive as brain surgery. When artfully done, they actually cure people of the status quo. Read the whole story
RETAIL
by Sarah Mahoney
People are tiptoeing back into stores, giving January sales at some major retailers a better-than-expected jump. For Kohl's and Macy's, the results even promoted … Read the whole story
ELECTRONICS
by Aaron Baar
Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with … Read the whole story
HOSPITALITY
by Karl Greenberg
"When someone like Hilton raises the point price by 20% in one fell swoop, it's like raising the price of milk and bread in … Read the whole story
FOOD
by Karlene Lukovitz
Passersby will be able to view Ritz's recently launched TV spot, dubbed "Tailgate," on a jumbotron on nearby Broad Street. The spot features a … Read the whole story
RETAIL
by Tanya Gazdik
The integrated marketing campaign focuses on Wade's Air Jordan 2010. The spot takes viewers to another world view of a basketball player's "nightmares" when … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Looking more closely at unit count trends, the fall '09 ReCount data confirm a slowdown in chain expansion, as well as the economy weeding … Read the whole story
RETAIL
by Sarah Mahoney
While a company spokesperson declined to give details of how it will be marketed, the company says the new rollout follows strong consumer response … Read the whole story