RETAIL
by Sarah Mahoney
"Target getting in front of consumers and saying, 'We're thinking about you smartphone users,' is a good move, and one more way for it … Read the whole story
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Top 10 DMAs in which reside adults who bought boxed chocolates in the last six months: 1 San Francisco/ Oakland/ San Jose 2 Chicago … Read the whole story
COMMENTARY
by Cassie Hughes
Corporations need to trust their marketers and empower them to make choices for their brands that put instinct back in the mix. Read the whole story
AUTOMOTIVE
by Karl Greenberg
Volvo hopes its new Web site, designed for speed and customization based on visitor behavior, attracts people who are looking to get more done … Read the whole story
COMMENTARY
by Mitch Spolan
The Super Bowl offers online marketers important lessons that illustrate the changing media dynamics taking place. Read the whole story
RESTAURANTS
by Karlene Lukovitz
"In the longer run, the move will draw customers into the restaurant, improve public relations, and reacquaint Denny's fans with the chain's offerings," writes … Read the whole story
ELECTRONICS
by Aaron Baar
In addition to being a presenting sponsor of televised events (such as the All-Star Jam Session), Haier will have a presence at the event, … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The humorous campaign featuring Goldberg in a series of web videos is intended to build a wider acceptance of the problem, build awareness of … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Williams will be used in TV, print, in-store and online advertising, including the product's Web site. Cincinnati-based Tide is promoting the new product with … Read the whole story