AUTOMOTIVE
by Karl Greenberg
Chris Perry, head of Hyundai's U.S. advertising and marketing communications, says the company is not going to do special marketing around the switch. "It's … Read the whole story
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Top 10 DMAs in which reside adults who bought paint/stain in the last year: 1 Portland/ Auburn, Maine 2 Burlington, Vt./ Plattsburgh, N.Y. 3 … Read the whole story
COMMENTARY
by Greg Banks
The new "open loop" takes information from all channels and from multiple other sources and uses a combination of tracking and statistics and apportioning … Read the whole story
RETAIL
by Sarah Mahoney
Based on the success of its London and Paris stores, the company plans to open Gap and Banana Republic stores next door to each … Read the whole story
BEVERAGES
by Aaron Baar
A print advertisement touting the program will run in USA Today, The New York Times and the Washington Post on March 1. Against a … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Although actual sales and traffic dipped a bit in January, after a relatively strong December, operators are exhibiting more optimism about the prospects for … Read the whole story
RESEARCH
by Karl Greenberg
Study sponsors are travel and tourism companies, and organizations include, for the European arm, Germany's national tourism office; Berlin Tourism Marketing; and the city … Read the whole story
by Wayne Friedman
The movie industry still isn't taking much advantage of its biggest TV event: "The Academy Awards" on ABC. Only two movies will be advertised … Read the whole story