PACKAGED GOODS
by Karl Greenberg
John Stanwood, Cottonelle senior brand manager, says that the Academy Awards makes sense as a property for announcing the poll results and the new … Read the whole story
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Top 10 DMAs in which reside adults who used hair styling gels/lotions in the last six months: 1 Dallas/ Ft. Worth 2 Chicago 3 … Read the whole story
COMMENTARY
by Bob McCurdy
Never underestimate the brain's ability to process information. Indeed, we can walk, talk and even process radio commercials while chewing gum. Read the whole story
RETAIL
by Sarah Mahoney
"The numbers were better than expected, and given how much the weather dampened sales, the gains are really surprising," Frank Badillo, senior economist at … Read the whole story
FOOD
by Karlene Lukovitz
The group of warnings recently issued to food makers reflects the FDA's concern that not all food products labeling is in accordance with the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
General Motors figures the best way to convert assembly-line employees into advocates is to get them behind the wheel. Thus, GM this week is … Read the whole story
AWARDS
by Sarah Mahoney
Other award winners, generated by a live vote during RAMA's Innovation & Marketing Conference in San Francisco, include Ralph Lauren in the digital motion … Read the whole story
TELECOM
by Tanya Gazdik
Support for the campaign and sweepstakes includes in-store promotions, retail events and handset offers with the launch of the T-Mobile-exclusive Nokia 5230 Nuron. Upon … Read the whole story
RESEARCH
by Staff Writers
The new syndicated report will track the marketing impact of social media in the general population and on users in five explicit social media … Read the whole story