Marketing Daily
Monday, March 8, 2010
  • 2K Sports Dangles $1 Million In Game Contest

    The company is promoting the program with an integrated advertising campaign that includes television, Internet and social media components that emphasize the pitcher vs. … Read the whole story

  • Lexus Touts Hybrids in New Ad Campaign

    The ad will run during prime time on network television and cable, during NCAA March Madness and throughout Major League Baseball programming and in … Read the whole story

  • Mercedes To Intro Hybrid During Oscars

    "We wanted a significant platform for our sustainability story, but it's not just the weight of the media buy; it's also the right pulpit … Read the whole story

  • Ethnic Beauty: Green, Crossover Products Big Hits

    In a survey of more than 2,600, Packaged Facts found that while white consumers tended to be somewhat resistant to "natural" and "organic" claims … Read the whole story

  • NPD: Restaurant Traffic Down 3% In '09

    NPD estimates that consumer spending in restaurants declined 1.2% last year -- the first decline recorded in such spending since the market research firm … Read the whole story

  • Who Buys Sugar-Free Food?

    Top 10 DMAs in which reside adults who buy foods labeled as sugar-free: 1 Ft. Myers/ Naples, Fla. 2 Huntsville/ Decatur (Florence), Ala. 3 … Read the whole story

  • Keeping Your Brand Cool In A Crisis

    Today, as the penetration of social media continues to grow, the days of being able to sit back and strategize a response to a … Read the whole story