Marketing Daily
Monday, March 8, 2010
  • ENTERTAINMENT
    2K Sports Dangles $1 Million In Game Contest
    by Aaron Baar

    The company is promoting the program with an integrated advertising campaign that includes television, Internet and social media components that emphasize the pitcher vs. … Read the whole story

  • AUTOMOTIVE
    Lexus Touts Hybrids in New Ad Campaign
    by Karl Greenberg

    The ad will run during prime time on network television and cable, during NCAA March Madness and throughout Major League Baseball programming and in … Read the whole story

  • AUTOMOTIVE
    Mercedes To Intro Hybrid During Oscars
    by Karl Greenberg

    "We wanted a significant platform for our sustainability story, but it's not just the weight of the media buy; it's also the right pulpit … Read the whole story

  • RETAIL
    Ethnic Beauty: Green, Crossover Products Big Hits
    by Sarah Mahoney

    In a survey of more than 2,600, Packaged Facts found that while white consumers tended to be somewhat resistant to "natural" and "organic" claims … Read the whole story

  • RESEARCH
    NPD: Restaurant Traffic Down 3% In '09
    by Karlene Lukovitz

    NPD estimates that consumer spending in restaurants declined 1.2% last year -- the first decline recorded in such spending since the market research firm … Read the whole story

  • Who Buys Sugar-Free Food?
    by

    Top 10 DMAs in which reside adults who buy foods labeled as sugar-free: 1 Ft. Myers/ Naples, Fla. 2 Huntsville/ Decatur (Florence), Ala. 3 … Read the whole story

  • COMMENTARY
    Keeping Your Brand Cool In A Crisis
    by John Thomson

    Today, as the penetration of social media continues to grow, the days of being able to sit back and strategize a response to a … Read the whole story