Marketing Daily
Thursday, March 11, 2010
  • General Motors To Open The 'Un-Dealership'

    One of the programs leverages GM's presence at some 30 auto shows around the country, while the other is something completely new in the … Read the whole story

  • Who's Buying Paint/Wallpaper?

    Top 10 DMAs in which reside adults who painted/wallpapered their homes in the past year: 1 Buffalo, N.Y. 2 Grand Rapids/ Kalamazoo/ Battle Creek, … Read the whole story

  • The Voice Of Truth

    If you hire a celebrity to read copy, what do you get besides bragging rights, an autograph, and the chance to shake hands at … Read the whole story

  • Jenn-Air Ratchets It Up A Notch With Series

    The Web series is part of a larger marketing campaign designed to showcase the brand's new luxury appliances. By going with a branded entertainment … Read the whole story

  • Bring On The Green: We're Ready For St. Pat

    People are gearing up for St. Patrick's Day, and the good news is that they'll spend a little more as they flaunt their Irish … Read the whole story

  • Visa Readies Global Soccer Campaign

    Visa is launching its first-ever global Fédération Internationale de Football Association (International Federation of Association Football)-themed marketing campaign. Included are TV, print and out-of-home … Read the whole story

  • Kimberly-Clark Offering Kleenex Hand Towels

    The company plans an integrated marketing program this spring comprising print and TV advertising, direct-to-consumer Web efforts, blogging outreach, sampling, magazine inserts, experiential marketing … Read the whole story

  • Price Hikes Not Hampering Cheese Sales

    The number one driver of growth within the retail distribution channel is Americans' interest in exploring the continually expanding varieties of international and domestic … Read the whole story