One of the programs leverages GM's presence at some 30 auto shows around the country, while the other is something completely new in the … Read the whole story

The Web series is part of a larger marketing campaign designed to showcase the brand's new luxury appliances. By going with a branded entertainment … Read the whole story

People are gearing up for St. Patrick's Day, and the good news is that they'll spend a little more as they flaunt their Irish … Read the whole story

Visa is launching its first-ever global Fédération Internationale de Football Association (International Federation of Association Football)-themed marketing campaign. Included are TV, print and out-of-home … Read the whole story

The company plans an integrated marketing program this spring comprising print and TV advertising, direct-to-consumer Web efforts, blogging outreach, sampling, magazine inserts, experiential marketing … Read the whole story

The number one driver of growth within the retail distribution channel is Americans' interest in exploring the continually expanding varieties of international and domestic … Read the whole story