Marketing Daily
Friday, April 2, 2010
  • Dodge Chief: We'll Play To Our Strength

    "Most of cars out there have become commodities and there's a huge underserved population of people out there who love cars for what they … Read the whole story

  • Keeping It Simple Isn't Stupid

    It's nothing more than asking a direct question, listening to the answer, and starting a relationship from there. Read the whole story

  • HP's Snapfish Doing It Up Big For Its 10th

    To commemorate the milestone, the company has set up a special page, to offer discounts, promotions and giveaways to its registered users. Prizes will … Read the whole story

  • Allstate Spanish Ads Have Una Voz Familiar

    Dennis Haysbert will appear in several new spots this year, including one that will launch in coming months titled "Protection." The ad reinforces the … Read the whole story

  • Hyundai 'Movin' On Up' With Equus Intro

    Hyundai's investment in Equus is about more than sales of Equus. "The car is about return on image," says Auto Stratagem's Dan Gorrell. "Hyundai's … Read the whole story

  • Coffee-Mate Stresses Flavors In New Campaign

    Creative appeals to consumers' individuality, positioning Coffee-mate as another way that they can add their own touches to their lives. The integrated campaign spans … Read the whole story

  • Report: People Shop Less Often, Spend Less On Food

    By differentiating themselves, stores can find ways to boost sales. "Retailer websites that have tools that make shopping easier are one example," says Nielsen's … Read the whole story