FOOD
by Karlene Lukovitz
The contrast in spending trends between Hispanic and non-Hispanic markets is also being driven by differences in ethnic preferences, economic and cultural integration, and … Read the whole story
COMMENTARY
by Blaine Mathieu
A trigger email program gives you the power to send your customers the right message at the precise moment they are most likely to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Doug Scott, Ford's truck group marketing manager, says recent improvement in sales suggest big incentives, not healthier economic fundamentals. Meanwhile, Ford has just launched … Read the whole story
RETAIL
by Karl Greenberg
The company is also trying to reach Millennials with promos around celebrity-designed coffee cups, such as a Jennifer Hudson-designed series. A portion of the … Read the whole story
RESEARCH
by Aaron Baar
"This market really rewards you when you focus on them," says Portfolio.com's Godfrey Phillips. In fact, 85% of the survey respondents said they seek … Read the whole story
SPIRITS
by David Goetzl
Bacardi will also attach its brand to the NBA's summer league and a fantasy camp affiliated with its minor league, with an eye toward … Read the whole story
by Wayne Friedman
If the aim of Nike's new ad featuring Tiger Woods was to cause confusion and skepticism, it's a hole in one. Perhaps more importantly, … Read the whole story