RETAIL
by Sarah Mahoney
"The impact of his win is just enormous for our brand," Brian Groves, Callaway's VP/brand management, tells Marketing Daily. Because the final round was … Read the whole story
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COMMENTARY
by Steve Lundin
Real Cubs fans don't need no stinkin' marketing campaign. Read the whole story
ELECTRONICS
by Aaron Baar
Hockey, more than any other televised sport, seems to benefit most from the proliferation of HDTVs, which can follow the fast-paced action better than … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort uses fonts, voices, styles and sets reminiscent of the time when Frank Sinatra's "Come Fly With Me" was atop the charts. The … Read the whole story
SPIRITS
by Karlene Lukovitz
The integrated campaign for Torched Cherry, which combines the flavors of Barbados cherries and Torch Plant aloe, includes national print advertising (consumer and trade), … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The efforts include new advertising for the car starring someone to be picked from among people who attend a casting call at Washington, D.C.'s … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
The campaign, with the tagline "Be Tenacious," includes a partnership with Healthywomen.org. Abernathy, known as "Grandma Luge," has made a career of breaking barriers. … Read the whole story