RESEARCH
by Karlene Lukovitz
Key principle #1 is developing a deep understanding of the lifestyles and primary motivators of the Hispanic consumer prospect segments or universes for specific … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"It's a bold decision to step up to electric vehicles coming out of this recession. It's incredible that they would make that kind of … Read the whole story
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The deadline for MediaPost's 2010 Digital Out-of-Home Media Awards is April 16. The awards, which include 18 categories, as well as a "best in … Read the whole story
COMMENTARY
by Ted Mininni, Op-Ed Contributor
Engaging the consumer with better experiences, better service and greater responsiveness begins from the inside of the organization at all levels. Read the whole story
PACKAGED GOODS
by Sarah Mahoney
For smart companies, user comments like these can work "as one big focus group," says Jackie Huba, co-author of Citizen Marketers: When People Are … Read the whole story
SPIRITS
by Karlene Lukovitz
The more personalized creative approach represents a "natural evolution" of the "con carácter" positioning launched in 2008, including Tecate's award-winning 2009 radio "Disclaimer" ad, … Read the whole story
RESEARCH
by Aaron Baar
A survey of 3,000 people between 15 and 34 used an 11-point scale to rank consumers' emotional attachment (defined as something they care deeply … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The "Your Ideas" site, a pilot program, is meant to be a community where members can rate others' ideas, and also follow responses to … Read the whole story