BEVERAGES
by Aaron Baar
In mid-May, PepsiCo will launch Pepsi Loot, an iPhone app that uses geotargeting for people to find nearby restaurants that serve Pepsi beverages, ranging … Read the whole story
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Top 10 DMAs in which reside adults who painted the exterior of their homes in the last year: 1 Portland/ Auburn, Maine 2 Burlington, … Read the whole story
COMMENTARY
by Drew Neisser
In April, Facebook and Apple made game-changing introductions while gatherings of characters, developers and CMO's provided glimpses into the goodness ahead. Read the whole story
ENERGY
by Sarah Mahoney
"Since the accident, BP has gone from being No. 1 in its category in our brand loyalty index to dead last," says Robert Passikoff, … Read the whole story
BEVERAGES
by Karlene Lukovitz
Talk about tempests in teapots...An offhanded political joke on Twitter this week amid the controversy surrounding a new Arizona law aimed at illegal immigrants … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The campaign, which kicks off on Monday, features two 30-second TV spots, one showing a woman's thought process as she shops, the other a … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Bosch Spark Plugs is touting its relationship with race team Hendrick Motorsports, whose drivers are in a new multimillion-dollar national advertising campaign aimed at … Read the whole story