Yes, marketers have long acknowledged that teens wield plenty of buying power. And, yes, they have given plenty of thought to their technological prowess. … Read the whole story

Kim Kyaw, senior media strategist for Toyota, says Toyota's branding in the program is deliberately low key. "MySpace is a complex social network, and … Read the whole story

During the afternoon, the company apologized for the confusion. On Twitter, @javajosh took to pointing out where the promotion was being offered and responding … Read the whole story

The spots show Citizens employees talking about their roles in the community -- from coach to parent -- to demonstrate that they also are … Read the whole story

Susie Rossick, Acura's manager of national advertising, says the effort was writ large in terms of creative and media to get people's attention during … Read the whole story

Many of the core marketing recommendations largely reaffirm work or discussions already underway by various federal agencies with the cooperation of the food and … Read the whole story

The application, available at www.tissot.ch/reality, allows users (holding their wrists in front of a webcam) to try on watches and change models, colors and … Read the whole story