
SPIRITS
by Tanya Gazdik
"Cases hidden on top of mountains, planted on exotic islands and buried in the sea caught the attention of adventurous souls far and wide … Read the whole story
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Top 10 DMAs in which reside adults who used salsa in the past month: 1 Albuquerque/ Santa Fe, N.M. 2 Salt Lake City 3 … Read the whole story
COMMENTARY
by Jim Harris
Our industry needs to take a zero-based look at every marketing investment, starting with television. Read the whole story

RETAIL
by Sarah Mahoney
"Sales exceeded our expectations in virtually every market, at Bloomingdale's, and on the Internet," Macy's CFO Karen M. Hoguet says in a conference call. … Read the whole story

ELECTRONICS
by Aaron Baar
Pop star Alicia Keys' appeal to a younger demographic that is both technologically and celebrity savvy made her a natural fit for the DualView … Read the whole story

RESTAURANTS
by Karlene Lukovitz
The Rubio's deal is the most recent in a spate of acquisitions by private equity firms as the foodservice industry's prospects improve. Other announced … Read the whole story

AUTOMOTIVE
by Karl Greenberg
The "Start Something" effort has an anti-Walter Mitty message, with the idea that you have to stop dreaming and actually do it. Ads feature … Read the whole story

PACKAGED GOODS
by Karl Greenberg
The content includes daily articles, instructional videos, blogs, quizzes and polls. The site also has things like CareFinder, designed to help people find senior … Read the whole story

SPIRITS
by Karlene Lukovitz
The brand's traditional bottle shape has been preserved, but the intricate detailing of the old labels has been replaced by graphical "lock-ups" that convey … Read the whole story

PHARMA
by Aaron Baar
The company, which markets glucosamine and chondroitin supplements, is set to undertake a social media campaign to reach Boomers by appealing to their sense … Read the whole story