AUTOMOTIVE
by Karl Greenberg
"Perception of brand is just as important, or even more so, than fact," says Jim Farley. "But what I've learned over 20 years is, … Read the whole story
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Top 10 DMAs in which reside adults who live in a household that used maternity care in the past three years: 1 Austin, Texas … Read the whole story
COMMENTARY
by Blake Cahill
The best kind of social engagement is relevant to consumers and resonates with them. It's not a mouthpiece. Read the whole story
RETAIL
by Tanya Gazdik
"I think it's a smart move, albeit not without some risk for both parties since pet supplements still fall into a regulatory gray area," … Read the whole story
TOURISM
by Sarah Mahoney
The contest is drawing especially strong interest from the ex-pat community, social media networks and ad people. Entries will be judged by marketing experts, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Unfamiliarity with our brand is something we have to overcome," the new VP of advertising tells Marketing Daily in a wide-ranging Q&A.; "We have … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Snacking options represent a "huge" opportunity to drive traffic and sales during non-peak hours and throughout the day, for restaurant formats ranging from quick … Read the whole story
ELECTRONICS
by Aaron Baar
"What we're trying to do in a fun and provocative way is show the benefits of using a headset, that using a headset will … Read the whole story