FOOD
by Karlene Lukovitz
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is the #1 selling flavor of the frosty drink, according to Dairy Queen International … Read the whole story
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COMMENTARY
by Kathy McCarthy
One solution: assign an internal "data czar" who knows the disparate data sources and their associated nuances. Read the whole story
AUTOMOTIVE
by Karl Greenberg
"That idea of surrounding the consumer, from digital, events, to me, all that synergy works incredibly well," says Craig Bierley in a Q&A; with … Read the whole story
ELECTRONICS
by Aaron Baar
The partnership, which launched on Monday, includes putting the American Heart Association's logo on boxes for the Wii Fit balance board controller and on … Read the whole story
RETAIL
by Sarah Mahoney
After four years of declining sales, Lowe's says people are finally feeling ready to spruce up their homes, with comparable-store sales up 2.4% for … Read the whole story
PACKAGED GOODS
by Karl Greenberg
This week, the company is launching a social-media leg on its SharpieUncapped.com site linked to its Facebook, Twitter and YouTube sites and the company's … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Those who said they were more likely to shop around were willing to switch for an annual savings of $300 or less, while those … Read the whole story