AUTOMOTIVE
by Karl Greenberg
Mercedes-Benz marketing VP Steve Cannon talks about how the brand is going beyond customer satisfaction to something he calls "customer intimacy," a quality a … Read the whole story
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Top 10 DMAs in which reside adults who bought flowers online in the past year: 1 Washington, D.C. 2 Boston 3 Norfolk/ Portsmouth/ Newport … Read the whole story
COMMENTARY
by Matthew Huss
What can an organization do to build a strong brand that connects with both customers and employees? Read the whole story
RETAIL
by Tanya Gazdik
New for 2010, Staples is launching a line of DoSomething.org-inspired products that students can use to keep organized and learn about important issues impacting … Read the whole story
FOOD
by Sarah Mahoney
Moving toward Memorial Day, the Beef Council will heavy-up its effort, with a greater focus on recipe communication. Ads tagged "29 lean cuts, one … Read the whole story
CONFERENCE
by Karl Greenberg
Dan Germain, head of creative for UK fruit drink brand Innocent Drinks, used moleskin notebooks as an example of good emotional brand character. "They … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In addition, they offer healthy hints, such as alternate menu selections with lower calories or fat, or ways to reduce these on favorite menu … Read the whole story
RESEARCH
by Aaron Baar
"It's taken a couple of years, but they've figured out the mobile phone is really a tool kit, and one of the tools it … Read the whole story