TOURISM
by Karl Greenberg
In addition to online banner ads on target-market newspaper Web sites, there are TV spots. The campaign, with a "Real People, Real Time, Real … Read the whole story
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Percentage of Virgin Atlantic flyers more likely than the average American to: 1 Go to museums +246 % 2 Buy novels +178 % 3 … Read the whole story
COMMENTARY
by Zephrin Lasker
Marketers must make that fundamental shift to focus on acquiring user data instead of planning for anonymized impressions. Read the whole story
TOURISM
by Aaron Baar
"What's different [this year] is, it's not just a tourism marketing campaign," GPTMC representative Jeff Guaracino tells Marketing Daily. For instance, Philadelphia-based Victory Brewing … Read the whole story
TOURISM
by Karlene Lukovitz
All states have to expect the occasional PR kerfuffle and be prepared for the nightmare of a natural disaster. But as the current scenario … Read the whole story
TOURISM
by Sarah Mahoney
"We're pleased that the majority of people are going to be traveling this summer," Mona Hamouly, an American Express spokesperson, tells Marketing Daily . … Read the whole story
TOURISM
by Karl Greenberg
"Typically, customers fly to Milan and rent a motorcycle or car for a week and use [World Ducati Week] as a hub," says Ducati … Read the whole story
TOURISM
by Tanya Gazdik
It may be almost summertime, but the living is not easy -- at least not at many state tourism offices across the country. While … Read the whole story