Marketing Daily
Wednesday, June 2, 2010
  • Toys 'R' Us Boutiques Promote 'Toy Story 3'

    The flagship store in New York's Times Square will include a walk-in "Toy Story 3" branded action figure, and the in-store Ferris wheel there … Read the whole story

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  • The Great PR Circus

    Companies become so wrapped up in their own mission statements that they fail to see how they could be using their strengths to capitalize … Read the whole story

  • Beverage Industry Convergence Accelerating

    Pinched by declining sales in their traditional categories, retailer pricing pressure and other factors, beverage makers are increasingly looking to acquire or partner with … Read the whole story

  • Nike, Walmart Lead In Use Of Organic Cotton

    One change is a big increase in demand for organic home textiles. "The industry has been really apparel focused until now, but between companies … Read the whole story

  • Ford's Fiesta Is Headed For The Hills Of Tennessee

    Ford is leveraging the connection between music lovers and its Fiesta with partnerships and activities that mirror the Fiesta Movement social media campaigns that … Read the whole story

  • American Express Contest Solicits Film Pitches

    American Express is getting the word out about the contest on its Facebook and Twitter pages while the film festival is also conducting "organic … Read the whole story

  • Stork Gets New Look In Vlasic's Biggest Campaign

    The campaign features a redesigned stork, considerably slimmer and now three-dimensional. He was created by AOR Merkley + Partners with animation company, Passion Pictures. … Read the whole story

  • ESPN, GE, Dunkin' Most Beloved New England Brands

    The company surveyed 350 top marketing execs everywhere but New England, asking them to name the area's 25 most powerful brands. ESPN was named … Read the whole story