ENTERTAINMENT
by Aaron Baar
A digital campaign continues the metaphor, with Woods and other professionals using team sport tactics (curling brushes on a putting green, chipping into a … Read the whole story
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Top 10 DMAs in which reside adults who bought allergy medications in the past year: 1 Tulsa, Okla. 2 Austin, Texas 3 Dallas/ Ft. … Read the whole story
COMMENTARY
by Stephan Dietrich
Targeted inbound marketing offers can grow cross-selling and up-selling revenue, drive loyalty and provide a competitive advantage. Read the whole story
RETAIL
by Sarah Mahoney
"The battle for these shifting shoppers is going to be key to what happens going forward," Kantar Retail's Frank Badillo says. "We still don't … Read the whole story
TOURISM
by Tanya Gazdik
"Our travel partners are also using the partnership as a talking point when selling Norwegian Epic," says Courtney Recht, public relations manager at Miami-based … Read the whole story
RESEARCH
by Karlene Lukovitz
Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identity profiles and emerging segments that goes well beyond the language, country of … Read the whole story
TOURISM
by Karl Greenberg
"We're extremely focused on the New York market and cosmopolitan travelers from the East Coast overall," says tourism director William Griffith, adding that the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker will air a series of vignettes and three 30-second TV spots meant to connect the global appeal of the game with the … Read the whole story