A digital campaign continues the metaphor, with Woods and other professionals using team sport tactics (curling brushes on a putting green, chipping into a … Read the whole story

"The battle for these shifting shoppers is going to be key to what happens going forward," Kantar Retail's Frank Badillo says. "We still don't … Read the whole story

"Our travel partners are also using the partnership as a talking point when selling Norwegian Epic," says Courtney Recht, public relations manager at Miami-based … Read the whole story

Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identity profiles and emerging segments that goes well beyond the language, country of … Read the whole story

"We're extremely focused on the New York market and cosmopolitan travelers from the East Coast overall," says tourism director William Griffith, adding that the … Read the whole story

The automaker will air a series of vignettes and three 30-second TV spots meant to connect the global appeal of the game with the … Read the whole story