Marketing Daily
Friday, June 4, 2010
  • EA Sports Touts Tiger, Teammates In Campaign

    A digital campaign continues the metaphor, with Woods and other professionals using team sport tactics (curling brushes on a putting green, chipping into a … Read the whole story

  • Who Buys Allergy Meds?

    Top 10 DMAs in which reside adults who bought allergy medications in the past year: 1 Tulsa, Okla. 2 Austin, Texas 3 Dallas/ Ft. … Read the whole story

  • Build An Interactive Customer Experience

    Targeted inbound marketing offers can grow cross-selling and up-selling revenue, drive loyalty and provide a competitive advantage. Read the whole story

  • Results Show Shoppers Starting To Trade Back Up

    "The battle for these shifting shoppers is going to be key to what happens going forward," Kantar Retail's Frank Badillo says. "We still don't … Read the whole story

  • Norwegian Lets 'Em 'Rock Out' Via Gibson Guitar

    "Our travel partners are also using the partnership as a talking point when selling Norwegian Epic," says Courtney Recht, public relations manager at Miami-based … Read the whole story

  • Hispanic Study Reveals Marketing-Critical Complexities

    Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identity profiles and emerging segments that goes well beyond the language, country of … Read the whole story

  • Bermuda Leverages Proximity To East Coast

    "We're extremely focused on the New York market and cosmopolitan travelers from the East Coast overall," says tourism director William Griffith, adding that the … Read the whole story

  • VW Contest Targets Soccer Fan Passion

    The automaker will air a series of vignettes and three 30-second TV spots meant to connect the global appeal of the game with the … Read the whole story