RETAIL
by Sarah Mahoney
The company is also asking fans to interpret that slogan with their own photographs, via a contest it is running on Twitter, encouraging fans … Read the whole story
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The top indexing retail brands where you find Facebook, Twitter or MySpace visitors in the greatest concentration. Facebook 1 H&M; 2 Hot Topic 3 … Read the whole story
COMMENTARY
by Cameron McNaughton
"Brush-Stroke" re-establishes the brand's Japanese performance roots. It is on strategy for this brand and is well executed. Read the whole story
TECHNOLOGY
by Aaron Baar
"After many years of media hype and false starts, we're finally starting to see the concept of accessing feature-length films and TV shows through … Read the whole story
COMMENTARY
by Steve Lundin
Given a choice of potential role model types, Lady Gaga's army of the alienated and underappreciated is looking better already. Read the whole story
PACKAGED GOODS
by Karl Greenberg
Its Wella Professionals is promoting both the brand and salon hair coloring with a national tour that will start at New York's South Street … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"I really think we are at the cusp," says Chris Perry, VP of marketing. "If you talk to the guys at ESPN, they put … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The new ads, which include TV and online versions, continue to build brand awareness through the "Yummm" mnemonic (which pulled high recognition in focus … Read the whole story