AUTOMOTIVE
by Karl Greenberg
"What is so exciting is that this is a multi-screen innovation; that means you could potentially design your Volt or choose options on your … Read the whole story
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The Top 10 DMAs in which reside adults who watched the Belmont Stakes in the last 12 months: 1 Philadelphia 2 Ft. Myers/ Naples, … Read the whole story
COMMENTARY
by Vanessa Horwell
Common sense should have told the Spirit pilots this: a stonewall is interpreted as guilty denial. Fellas, if you don't tell, people can't possibly … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In its announcement, the nonprofit criticized many Happy Meals as being high in calories and in some cases high in saturated fat, sodium and/or … Read the whole story
RETAIL
by Sarah Mahoney
"We've really ramped up our social marketing efforts and, like all retailers, we're trying to figure it out," Golfsmith's Matt Corey tells Marketing Daily. … Read the whole story
ELECTRONICS
by Aaron Baar
"Whereas last year they were in hold-back mode, now consumers are thinking about buying again," Evan Minskoff, vice president of marketing for The About … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The "Lost in Forks" creative, showing the Volvo XC60 and scenes from "Eclipse," directs viewers to test their knowledge of the "Twilight" series of … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
To promote this partnership, Six Flags has launched an extensive merchandising program, featuring point-of-sale signage and verbal promotion of the 5% instant discount for … Read the whole story