Marketing Daily
Thursday, July 1, 2010
  • Walmart Slides But Still No. 1; Amazon Soars

    Most impressive is that the group's total brand value declined just 1%. "It could have been a lot worse," says The Store CEO David … Read the whole story

  • Who Eats Spam?

    Top 10 DMAs in which reside adults who ate Spam in the last six months: 1 Tri-Cities, Tenn./ Va. 2 Knoxville, Tenn. 3 Lexington, … Read the whole story

  • Second Life Support

    Unless your name is Larry David, it's hard to get away with building a business "about nothing." Read the whole story

  • Bosch Effort Focuses On Refrigerator Technology

    Bosch is launching a new French-door refrigerator in the U.S. but the main focus is on a new technology, VitaFresh -- designed to preserve … Read the whole story

  • Mountain Dew Extends Label Art Effort

    "There's definitely a consistency between the DEWmocracy and Green Label efforts -- it's definitely about engaging consumers, bringing them in and making them part … Read the whole story

  • Fujifilm Ad, PR Campaign Targets Hispanics

    Radio ads in markets such as New York, Los Angeles, Chicago and Miami, target gift givers and receivers. Fujifilm is also acting as a … Read the whole story

  • Visa Finds Success With FIFA Social Media

    To drive additional interest, Visa is holding a promotion on the YouTube channel that runs until the tournament's end, July 11. Viewers can enter … Read the whole story