AUTOMOTIVE
by Karl Greenberg
Nissan reps say the iAds will help the company continue to reach early adopters and will also target the 15,000 or so customers who … Read the whole story
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Top 10 DMAs in which reside adults who own an inflatable air mattress: 1 Kansas City, Mo./ Kan. 2 Rochester, Minn./ Mason City, Iowa/ … Read the whole story
COMMENTARY
by Blake Cahill
To help marketers understand how to successfully understand consumer opinion in the social space I have outlined some common myths and best practices to … Read the whole story
RETAIL
by Sarah Mahoney
John Fleming, who has been with Walmart 10 years, was previously the CMO, best known for bringing on the highly controversial Julie Roehm. Just … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Citing the brand's close relationships with the communities it serves and research from The Hunger Project showing that communities can break the cycle of … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Ford says its involvement with Ironman pays off. The company says that between 2006 and 2008, favorable opinion about the Ford brand grew from … Read the whole story
RETAIL
by Tanya Gazdik
The effort, from Alloy's AMP Agency and Alloy Digital, kicks off July 6 and runs through Sept. 18. "Give-Back Pack" (www.staplesgivebackpack.com) features country music … Read the whole story
ENTERTAINMENT
by Aaron Baar
"We know there's a lot of different events and activities," Scarborough's Howard Goldberg says. "What's important when it comes to trying to tie a[n … Read the whole story
RETAIL
by Sarah Mahoney
Both big-box stories are offering plenty of easy, affordable DIY-projects, and chains like Walmart and Target are making extra-big pushes on patio furniture and … Read the whole story