AUTOMOTIVE
by Karl Greenberg
Most used-car shoppers plan to spend less than $15,000, and half of new-car shoppers said they plan to spend $25,000 or less. While the … Read the whole story
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Top 10 DMAs in which reside adults who ate Spam in the last six months: 1 Tri-Cities, Tenn./ Va. 2 Knoxville, Tenn. 3 Lexington, … Read the whole story
COMMENTARY
by Gregg S. Lipman
Be proactive in acknowledging mistakes and winning back the hearts and minds of consumers. Here are a few suggestions. Read the whole story
RETAIL
by Sarah Mahoney
"Overall, consumers have reached this new equilibrium of spending and making decisions about things like groceries and apparel and electronics and automotive," Dee Warmath … Read the whole story
SPIRITS
by Karlene Lukovitz
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mixed shots, Tuaca is primarily positioned as a shot brand that appeals to … Read the whole story
ELECTRONICS
by Aaron Baar
To launch the 11th iteration of its NCAA Football game, EA Sports is taking both a national and regional approach. A national television commercial … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
McNeill-PPC is offering a daily online sweepstakes through July 30 for a pair of tickets to the shows, which feature an array of female … Read the whole story
AUTOMOTIVE
by Karl Greenberg
CEO Victor Muller is appealing to owners and fans this week at the 28th Saab Owners Convention. To promote the forthcoming 9-5, Saab will … Read the whole story