AUTOMOTIVE
by Karl Greenberg
"In the old days, someone would print a [KBB] window sticker, put it on their car window, not sell it for six months and … Read the whole story
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COMMENTARY
by Ted Mininni, Op-Ed Contributor
Marketers of heritage brands should ask themselves: how can we leverage the happy memories of childhood? Read the whole story
AUTOMOTIVE
by Karl Greenberg
The challenge in the U.S. market is that Americans who aren't big fans of Formula racing won't know the brand. "In the rest of … Read the whole story
FOOD
by Tanya Gazdik
"Given the surge in social network marketing and its growing clout, just about anything that amplifies a company's online interactive experience with customers and … Read the whole story
RESEARCH
by Aaron Baar
"Everyone's doing just a little more [saving] or are about the same level as they were in February," Regina Corso, director of the Harris … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The recent rise in healthier menu items likely reflects both growing consumer awareness/demand and governmental initiatives to address obesity and nutrition issues, including federal … Read the whole story
BEVERAGES
by Karlene Lukovitz
The Defenders, dressed in hard-to-ignore (even in Manhattan) green-and-black costumes that include head goggles and shields bearing the New Leaf logo, will pilot a … Read the whole story
RESEARCH
by Sarah Mahoney
Most people in marketing are either so BlackBuried or lost in the C-suite that they miss key developments in industry jargon. Thankfully, Chicago ad … Read the whole story