"The social media conversations about Wheat Thins and viral effect are really underway now, and the enthusiasm for the brand is very clear," says … Read the whole story

Studies show radio ads are as engaging as TV commercials. Read the whole story

Ford was the only automaker in the top ten. Its financial performance and sales generated, per General Sentiment, amounted to $96 million worth of … Read the whole story

An OnStar spokesperson says that although OnStar has historically focused its marketing message on the option as a safety and security tool, the division … Read the whole story

Mobile computing looks to be a strong revenue driver for the year and could continue the push into 2011. According to the CEA, the … Read the whole story

Ads breaking next month highlight the brand's unique stretch technology, called X-Fit, which it claims won't sag, bag or lose its shape -- a … Read the whole story