BEVERAGESWhile Odwalla's marketing mix includes some traditional media advertising, as well as PR and in-store POS, a primary thrust in recent times has been … Read the whole story
- COMMENTARY
The next time you sit down to think about what kinds of ad you'll run and where, remember this: the ad is just the … Read the whole story
AUTOMOTIVE"We are trying to tie everything together," says Glenn McClanan, account director at Matrix Consultants, the Big Bear, Calif.-based agency that developed the program … Read the whole story
AWARDS"Half [of Guinness World Records Live] will be around practicing and preparing for the record, and the other half is about the show," Claire … Read the whole story
PACKAGED GOODSThe promotion -- which includes a contest, sweepstakes and instant-win game -- runs through Oct. 8. People can enter the sweepstakes through the "That's … Read the whole story
AUTOMOTIVE"We wanted to get people engaged emotionally with the car before we launch it," says Kevin Mayer, adding that some 60 blogs are pushing … Read the whole story
