FINANCIAL SERVICESThe company compares the use of the two creative approaches to what GEICO has done by having both the gecko and caveman creative executions. … Read the whole story
- COMMENTARY
As we enter August and our shrinks go on vacation, it would be easy to go crazy over all the dour news related to … Read the whole story
RESEARCH"The companies that understand the ways consumer spending is changing are going to fare the best and pick up market share," Giegengack tells Marketing … Read the whole story
RESTAURANTSDinner is by far the meal most likely to be eaten at casual/family formats. Nearly three-quarters (72%) reported eating dinner at these formats, versus … Read the whole story
RETAILThe deal includes a proviso that all vehicle testing and evaluations by these publications use Shell Nitrogen Enriched Gasolines, including Shell V-Power. Shell says … Read the whole story
RETAILOne exception, says Nielsen's James Russo, is likely to be consumer electronics, "including next-generation cell phones, iPads, and new computers." But it's not because … Read the whole story
