During the game, fans can join the Jonas Brothers in pledging not to text and drive by adding their thumbprint -- the symbol of … Read the whole story

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Ted Marzilli, managing director of the YouGov global BrandIndex unit, says Toyota had nowhere to go but up. "Let's put it in context," he … Read the whole story

"It all ties back into our strategy of 'Touch See Hear'," Fred Bullock, vice president of marketing for HP's Personal Systems Group in the … Read the whole story

Via ranks among the top 3% of all new U.S. products, and now has about 30% market share within the U.S. premium single serve/pod … Read the whole story

Based on the response from jeans-lovers, the San Francisco-based company has expanded the line to include babyGap, GapKids and GapMaternity, with names like Always … Read the whole story

A new study from Rochester, Mich.-based Foresight Research, "2010: Automotive Marketing Return On Investment," which culls some five years' worth of data, shows among … Read the whole story