AUTOMOTIVE"Chevy has a soul other brands can only dream of having," says Joel Ewanick, vp of marketing for General Motors, in a Q&A. "But … Read the whole story
- COMMENTARY
The most successful programs include high value, few limitations, points without expiration, instant rewards and customer choice. Read the whole story
RETAILFrank Badillo, senior economist for Kantar Retail, says: "On one hand, we're seeing the ups and downs of the stock market have a definite … Read the whole story
RETAILThe campaign, which includes national TV spots, in-theatre ads, print media, digital/interactive campaigns and outdoor, introduces the Westlake Village, Calif.-company's new "Tubes" lightweight training … Read the whole story
TELECOMTwo new television ads depict characters that interact in myriad ways with their wireless phones beyond simply making calls. In a commercial breaking this … Read the whole story
AUTOMOTIVEGeneral Motors' fate rests on Chevrolet like a pallet of hay on the flatbed of a Silverado truck. The automaker's core division, which gets … Read the whole story
FOODOne core component of the company's new, broader health/wellness platform, which it has been building for three years, is a three-tiered spreads strategy. On … Read the whole story
