Marketing Daily
Wednesday, August 11, 2010
  • JetBlue Puts Head In Sand Re: Incident

    Fed-up JetBlue flight attendant Steven Slater's 15 minutes of fame are ticking down, but the repercussions for the airline, which is largely trying to … Read the whole story

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  • Marketers' Constitution Tenet #2

    The second tenet of the Marketers' Constitution states, "Marketing must build real, enduring, tangible brand value." Read the whole story

  • Moms Of Tweens: Cooler Than the Rest Of Us

    If you're a tween, your mom is probably cooler than anyone else's mom. She's more likely to be on Facebook, listen to Top 40 … Read the whole story

  • Best Cheese Launches Dual Sites

    Just as Americans have come to be knowledgeable about and appreciate the varieties and quality of wines emanating from both domestic wineries and many … Read the whole story

  • IBM: Techno 'Need' Spurring Moderate Growth

    The company says sales of those products in the U.S. are expected to grow by $739 million in September and October, up 5% from … Read the whole story

  • Youth Exposure To Alcohol Ads Declines

    Wine, beer, and spirits advertisers have mostly complied with their voluntary commitment to decrease the amount of youth exposure to alcohol ads in consumer … Read the whole story

  • Netflix, Epix Partner For Streaming Movie Deal

    Netflix signed a deal with Epix, a pay-TV channel, that allows Netflix members to watch new releases and library titles streamed over the Internet. … Read the whole story