AUTOMOTIVE"While it's unclear what Ford paid for the Facebook reveal, I'm confident it was nowhere near the cost of even one $2.5 million Super … Read the whole story
Top indexing "places" where you'll find Facebook visitors with GPS-enabled mobile phones in the greatest concentration: 1. Pottery Barn 2. Banana Republic 3. Cost … Read the whole story
- COMMENTARY
PFP is unethical; it lessens the overarching value of PR as a whole, and makes bad business sense for our industry on every level. Read the whole story
FOODMarketing includes consumer incentives, cinema, newspaper and magazine ads, and public relations, as well as social and mobile activities. In addition, Kraft Foods is … Read the whole story
FOODIn addition, Quaker is adding two new products to its breakfast offerings. One, Quaker Mix-Up Creations Instant Oatmeal, is a kid-focused product that allows … Read the whole story
RETAILMarketers are stressing convenience. For example, CVS, which also owns MinuteClinics, is offering online scheduling for the first time. Walgreens, which owns Duane Reade … Read the whole story
SPORTSThe multiyear deal makes the Shanghai Film Group, which owns 640 feature films and is the largest cinema chain in China, the first official … Read the whole story
