RETAIL
by Sarah Mahoney
The retailer hopes its microsite, hosted by fashion stylist Francesca Mills, will blend the feeling of blogs, social media and commerce with more engaging … Read the whole story
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Top 10 DMAs in which reside adults whose most recent automobile purchase/lease has an MP3 player connection: 1 Dallas/ Ft. Worth 2 Austin, Texas … Read the whole story
COMMENTARY
by Len Stein
Gather the management team to brainstorm issues. Let each company spokesperson take ownership of the issues they are most passionate about. Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"These numbers, especially those representing independent women, are unnerving to read," says Penn Mutual's Tracy Marrocco. "Women must learn to not only recognize their … Read the whole story
ELECTRONICS
by Aaron Baar
The CEA will promote the weekend through local and national media outreach, and has also provided partner retailers access to marketing and communication resources … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker, whose U.S. offices are in Nashville, Tenn., has inked a deal that makes it both a partner for a year of the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The "Fuel Your Passion" campaign centers on a 30-second broadcast spot that directs consumers to places like convenience stores and Barnes & Noble and … Read the whole story