PACKAGED GOODS
by Sarah Mahoney
The insurance policy (from Lloyd's of London) and site are just the latest part of P&G's plan to maximize its NFL connection. Now in … Read the whole story
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Top 10 DMAs in which reside adults who agree with the statement, "My children have a significant impact on the brands I choose": 1 … Read the whole story
COMMENTARY
by Tim Schumacher
The deadly danger of Facebook, Twitter, Google and the iPhone. Read the whole story
AUTOMOTIVE
by Karl Greenberg
"What radio does is encourage dialogue with listeners, and there is a tight relationship between radio personalities, the station, and the public," Katz Marketing … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
"The ad campaign and the Web site work hand-in-hand to help consumers understand how best to accumulate and protect their retirement savings," Ann Glover, … Read the whole story
FOOD
by Karlene Lukovitz
A core goal of the community is enabling fans to educate others about Wasa crispbreads and their snacking versatility. "Our research tells us that … Read the whole story
SPIRITS
by Karl Greenberg
To further its sponsorship of the bout, to be held at Los Angeles' Staples Center and broadcast on HBO PPV, Tecate will tailor its … Read the whole story
RETAIL
by Aaron Baar
Nine West has incorporated the barcode into print advertising (to run in Lucky Magazine's October issue), in-store signage, boxes and on a special microsite … Read the whole story