TECHNOLOGY
by Aaron Baar
The effort, which will expand globally over the next few months, introduces the tagline, "Ready for real business." The campaign also includes a microsite, … Read the whole story
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Top 10 DMAs in which reside adults who agree with the statement, "I am influenced by what's hot and what's not." 1 Harlingen/ Weslaco/ … Read the whole story
COMMENTARY
by Scott Davis, Fred Geyer
Should growth strategies be visionary? Certainly. But they should also be concrete. That's what Plan to Win is all about. Read the whole story
RESTAURANTS
by Karlene Lukovitz
If the sale were to take place, one restaurant industry consultant says that while customers likely would notice no difference in ownership, "in the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Toyota's Midwest regional office is taking advantage of the size of the club's fan base as first-string sponsor of the Chicago Bears through the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Sales of new cars and trucks in August reflect as much the short-term strength of the government's Cash-for-Clunkers program last year as consumer interest … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The collaboration, which kicks off Sept. 1, features TV spots, online and cinema content which is written, directed and produced by the "Glee" creative … Read the whole story
RETAIL
by Sarah Mahoney
"There's certainly more fearlessness about spending among younger, affluent shoppers," Ed Jay, SVP/American Express Business Insights, tells Marketing Daily. "And there's been pent-up demand. … Read the whole story